SWELL PRIVACY

Privacy Policy

Effective Date: 18/02/2025
Last Updated: 18/02/2025

At Swell Fitness, we are committed to protecting your personal data and ensuring transparency in how we handle it. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our website (www.swellfitness.co.uk), purchase our products, or subscribe to our services.

1. Information We Collect

We collect personal information that you provide directly to us when you:

  • Place an order on our website
  • Subscribe to our newsletter or VIP access
  • Contact us via email, chat, or social media
  • Participate in promotions, surveys, or competitions

Information We Collect Includes:

✅ Identity & Contact Data: Name, email, phone number, shipping and billing address
✅ Payment Information: Payment details are processed securely via [insert payment processor, e.g., Stripe, PayPal]. We do not store payment details.
✅ Order History & Preferences: Purchases, returns, and preferences
✅ Technical Data: IP address, browser type, device details, and cookies when you browse our website
✅ Marketing Preferences: Your choices regarding promotional emails and offers

2. How We Use Your Information

We use your data to:
✔ Process and deliver your orders (including payments, shipping, and returns)
✔ Improve our website, products, and services through analytics
✔ Communicate with you about your purchases, promotions, and updates
✔ Ensure security by monitoring website activity and preventing fraud
✔ Personalise your experience and show relevant content
✔ Comply with legal obligations related to taxes, payments, and customer protection

We do not sell, rent, or share your personal data with third parties for marketing purposes.

3. Data Security & Storage

We take appropriate security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

  • SSL encryption to secure data transmission
  • Restricted access to personal information
  • Secure payment gateways for processing transactions

We retain your data only as long as necessary for the purposes stated in this policy or as required by law.

4. Your Rights & Choices

You have the right to:
✔ Access the personal data we hold about you
✔ Request corrections to inaccurate or outdated information
✔ Request deletion of your personal data (unless required for legal reasons)
✔ Opt-out of marketing communications at any time
✔ Restrict processing under certain conditions

To exercise your rights, email us at [your email address] with your request.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These may:

  • Remember your preferences
  • Help us understand user behaviour
  • Improve website functionality

You can control cookies via your browser settings. Note that disabling cookies may impact certain website features.

6. Third-Party Services

We may share limited data with trusted third parties to:

  • Process payments (e.g., PayPal, Stripe)
  • Deliver products (e.g., Royal Mail, DPD)
  • Analyse website traffic (e.g., Google Analytics)
  • Send emails and marketing campaigns (e.g., Klaviyo, MailChimp)

These providers are required to handle your data securely and in compliance with data protection laws.

7. International Data Transfers

If you access our website from outside the United Kingdom, your data may be transferred to and processed in a country that has different data protection laws. By using our services, you consent to this transfer.

8. Advertising & Marketing Preferences

We use targeted advertising to provide personalised promotions, including:

  • Google Analytics & Advertising – Understand customer behaviour
  • Facebook & Instagram Ads – Show you relevant offers
  • Shopify Audiences – Help improve recommendations

You can opt out of personalised ads through your Google, Facebook, or browser settings.

9. Children's Privacy

Our website is not intended for children under 18 years old. We do not knowingly collect personal data from minors. If you believe a child has provided us with their details, please contact us for removal.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the revised date.

11. Contact Us

If you have any questions about this Privacy Policy or your data rights, contact us at:

📩 Email: swellbeings@swellfitness.co.uk
📍 Address: Swell Fitness Ltd, Unit J, 71 Ashfield road, manor house, london, N41FF

For legal matters, you may also contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.