SWELL PRIVACY

Privacy Policy

Effective Date: 18/02/2025
Last Updated: 19/05/2026

Swell Fitness Ltd (“Swell Fitness”, “we”, “us” or “our”) is committed to protecting your personal data and being transparent about how we collect, use, store and share it.

This Privacy Policy explains how we handle your information when you visit our website, purchase our products, sign up to our email list, access our digital content, join our community, or contact us.

Website: www.swellfitness.co.uk
Email: swellbeings@swellfitness.co.uk
Address: Swell Fitness Ltd, Unit J, 71 Ashfield Road, Manor House, London, N4 1FF

1. Information We Collect

We may collect the following types of personal data:

Identity and Contact Data

This includes your name, email address, phone number, billing address, shipping address and social media handle if you contact us through social platforms.

Order and Transaction Data

This includes products purchased, order history, delivery details, returns, warranty claims, customer support messages and proof of purchase.

Payment Data

Payments are processed securely through trusted payment providers such as Shopify Payments, Stripe, PayPal or other approved payment processors.

We do not store your full card details.

Marketing and Communication Data

This includes your email marketing preferences, newsletter sign-ups, VIP access sign-ups, survey responses, competition entries and communication preferences.

Technical and Usage Data

This may include your IP address, browser type, device information, pages visited, referral links, website behaviour, cookies, pixels and analytics data.

Community and Digital Access Data

If you join our Move Vault, VIP support, WhatsApp group or other customer community, we may collect your name, email address, proof of purchase, sign-up information and messages you choose to share.

2. How We Collect Your Information

We collect personal data when you:

  • Place an order
  • Create an account or checkout as a guest
  • Subscribe to our newsletter or VIP list
  • Sign up for Move Vault access or digital bonuses
  • Contact us by email, social media, website forms or chat
  • Enter a promotion, survey or competition
  • Leave a review or testimonial
  • Browse our website and accept cookies or tracking technologies
  • Interact with our adverts, emails or social media content

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Manage payments, shipping, returns and warranty claims
  • Provide customer support
  • Give access to digital content, Move Vault resources or VIP support
  • Send order updates and service messages
  • Send marketing emails where you have opted in
  • Personalise your experience
  • Improve our website, products, content and customer experience
  • Analyse website traffic and marketing performance
  • Prevent fraud, misuse or security issues
  • Comply with legal, tax and accounting obligations

4. Lawful Bases for Using Your Data

Under UK data protection law, we rely on different lawful bases depending on how we use your data.

Contract

We use your data to fulfil your order, deliver products, process returns, provide customer support and give access to purchased or included digital services.

Legal Obligation

We may need to keep certain records for tax, accounting, legal or regulatory reasons.

Legitimate Interests

We may use data to improve our business, prevent fraud, respond to customer enquiries, understand product performance and manage customer relationships.

Consent

We rely on your consent for email marketing, certain cookies, advertising pixels and some optional community or digital access features.

You can withdraw consent at any time.

5. Email Marketing

If you sign up to our newsletter, VIP list, offers, Move Vault updates or other marketing communications, we may send you emails about Swell Fitness products, launches, offers, tips, content and updates.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at:

swellbeings@swellfitness.co.uk

We do not sell your personal data to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to help our website function, improve user experience, analyse traffic and measure marketing performance.

Cookies may be used to:

  • Remember your preferences
  • Keep your shopping basket working
  • Understand how visitors use our website
  • Measure email and advertising performance
  • Show relevant adverts on platforms such as Google, Facebook, Instagram or TikTok

Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may require your consent.

You can manage cookies through our cookie banner, browser settings or device settings. Disabling some cookies may affect website functionality.

7. Advertising and Analytics

We may use advertising and analytics tools such as:

  • Google Analytics
  • Google Ads
  • Meta/Facebook Pixel
  • Instagram advertising tools
  • TikTok Pixel
  • Shopify analytics
  • Klaviyo analytics

These tools help us understand website behaviour, measure ad performance and show relevant promotions.

Where required, we will ask for your consent before using non-essential cookies or tracking technologies.

8. Who We Share Your Data With

We only share personal data where necessary to run our business, fulfil orders, provide services or comply with the law.

This may include:

  • Ecommerce platforms such as Shopify
  • Payment processors such as Shopify Payments, Stripe or PayPal
  • Delivery providers such as Royal Mail, DPD, Evri or other couriers
  • Email marketing platforms such as Klaviyo or Mailchimp
  • Analytics providers such as Google Analytics
  • Advertising platforms such as Meta, Google or TikTok
  • Customer support, form or website service providers
  • Accountants, legal advisers or professional service providers
  • Regulators, law enforcement or government bodies where legally required

These providers are expected to handle your data securely and only use it for the agreed purpose.

9. International Data Transfers

Some of our service providers may process personal data outside the United Kingdom.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal data in line with UK data protection law.

10. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purpose it was collected.

Typical retention periods include:

  • Order and transaction records: kept as required for tax, accounting and legal purposes
  • Customer support messages: kept for as long as needed to resolve issues and maintain records
  • Marketing data: kept until you unsubscribe or request deletion
  • Warranty records: kept for the length of the applicable warranty period
  • Cookie and analytics data: kept according to the settings of the relevant platform or cookie provider

We may keep certain information longer where required by law or where needed to resolve disputes, prevent fraud or enforce our terms.

11. Data Security

We take appropriate steps to protect your personal data from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • SSL encryption
  • Secure checkout and payment processing
  • Restricted access to customer data
  • Password-protected systems
  • Use of trusted third-party platforms
  • Internal controls around customer information

However, no online system is completely secure, so we cannot guarantee absolute security.

12. Your Rights

Under UK data protection law, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Object to certain uses of your data
  • Restrict how we process your data
  • Request transfer of your data
  • Withdraw consent where processing is based on consent
  • Complain to the Information Commissioner’s Office

To exercise your rights, contact us at:

swellbeings@swellfitness.co.uk

We may need to verify your identity before responding to your request.

13. Children’s Privacy

Our website, products and services are not intended for children under 18.

We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to remove it.

14. Reviews, Testimonials and User Content

If you leave a review, testimonial, social media comment, tagged post or user-generated content, we may use it for marketing, social proof or promotional purposes where appropriate.

Where possible, we will only use identifiable customer content with permission or where you have publicly shared or tagged Swell Fitness.

15. Links to Other Websites

Our website, emails or digital content may contain links to third-party websites, including social media platforms, payment providers, affiliate partners or external resources.

We are not responsible for the privacy practices of third-party websites. You should review their privacy policies before providing personal data.

16. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements or data practices.

The latest version will always be posted on our website with the updated date.

17. Contact Us

For questions about this Privacy Policy, your personal data or your rights, contact:

Swell Fitness Ltd
Unit J, 71 Ashfield Road
Manor House
London
N4 1FF

Email: swellbeings@swellfitness.co.uk

18. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

Website: www.ico.org.uk