ABOUT SWELL FITNESS
Starting Swell: Swell Fitness emerged from the convergence of two distinct journeys toward fitness and wellness. When we united, we formed a team committed to making fitness and wellness—what we call "Swellness"—fun, easy, and accessible. We hope to support you on your journey.
Our Swell Plan: Building a brand can feel daunting, but every wave starts with a tiny ripple. Our shared vision is clear, though the magnitude of change we aim to create can feel overwhelming. This is our beginning, putting the planet and its inhabitants at the forefront from the start.
Building a Swell Plan: Inspired by the beauty of Cleethorpes sand dunes, Swell was born. Being by the swell makes you feel its imperative to preserve it for future generations. Our own swellness (fitness and wellbeing) is intertwined with the wellbeing of the places we love, like forests and coasts, which support our adventures.
We are creating a Swell Plan. We don’t have all the answers yet, nor can we make all the changes we want as quickly as we desire. However, with a clear intent and your help, we will make progress over time. We promise to be brave, bold, and fearless along the way. Changing the tide isn't easy, but we will take it one day at a time, review our progress, and ensure we make significant waves.
SWELL PLAN
Regenerative Commerce
Swell Progress is regenerative commerce. True progress means giving back more than we take. We aim to create a SWELL future by contributing positively to the environment, supporting sustainable practices, reducing waste, and promoting eco-friendly innovations.
Altruistic Commerce
Swell Commerce is altruistic. We have a simple structure to make bold decisions for significant change. 51% of our profits will go toward regenerative commerce projects that preserve the SWELL for future generations, focusing on coastal communities and their potential to help.
Sustainable Fitness
Swell Fitness prioritizes sustainability. We strive for efficiency in resource use and ease of recycling and transformation. When plastics are necessary, as in the SWELL FIT BAG, we commit to using enduring materials that support a lifetime of Swellness.
Human-Centric Approach
Swell Fitness is human. Our brand is made by humans—our swell-beings. We want to empower everyone in their Swellness journey by debunking myths about fitness and wellness. We believe everyone has a unique journey and potential, and we are here to support this.
This statement should not feel bold, it should feel simply, SWELL. If it seems radical, we make no apology, as this means we must have work to do. We will be working on it, everyday. Practice doesn’t make irrelevant perfection, but it can help make permanent, positive change. We will update you regularly as we make waves, and after every anniversary of our trading SWELL-iversary. We’d love to hear your thoughts and get your help. Our swellbeings@swellfitness.co.uk are always here for you.
VISION
A Future of Harmonious Swellness
Our vision is to be a leading force in the fitness and wellness industry, recognized for our dedication to sustainability, innovation, and inclusivity. We envision a world where everyone has the opportunity to achieve their fitness and wellness goals in harmony with nature, contributing to a healthier planet and a more connected global community.
MISSION
Inspiring Swellness
At Swell Fitness, our mission is to inspire and empower individuals on their journey to Swellness by making fitness and wellness accessible, enjoyable, and sustainable. We are committed to creating innovative fitness solutions, fostering a supportive community, and promoting a holistic approach to health that integrates physical well-being with environmental stewardship.
OUR VALUES
Innovation
We embrace creativity and continuous improvement to develop unique fitness solutions that enhance the Swellness experience.
Sustainability
We prioritize environmentally friendly practices, striving to minimize our ecological footprint and promote regenerative commerce.
Inclusivity
We celebrate diversity and ensure our offerings are accessible to all, fostering a welcoming and supportive community.
Well-being
We believe in a holistic approach to health, integrating physical fitness, mental well-being, and environmental care.
Community
We are dedicated to building a connected and empowered community, supporting each other's journeys to Swellness.
MEET OUR FOUNDER
Meet Martin
Martin, the inventor of The Swell Fit Bag, created his design and dream during the pandemic. After being furloughed from his job in music, he set out to create the ultimate tool to help him stay fit during lockdown and support his strength and mobility after a motorbike accident at 23. His journey to fitness and wellness is inspired by his experiences in CrossFit, martial arts, breathwork, and physiotherapy. Martin is often found working out in the wilds of North London.